Donna Talarico

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On way to HighEdWeb in Austin, Texas next week: Presenting on multimedia and social storytelling

on October 18, 2011 · No Comments · in Higher Ed

I’ve been bad. I haven’t updated this blog as I said I would a few weeks–er, I mean months–ago, back when I said I’d be back. Truth be told, so many exciting things have been happening lately that blogging had to take a back seat. Heck, it wasn’t even in the back seat; it was [...]

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I’m back. I hope.

on June 20, 2011 · No Comments · in News & Events

I’ve taken a hiatus from blogging. It’s not that I didn’t want to blog. It’s not that I’ve had nothing to blog about. (Quite the opposite in fact!) It’s just that time slipped away. It happens to the best and worst of us, right? I discourage people form blogging if they can’t keep up with [...]

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Charted Territory, One Entrance and Other Mistakes in Higher Ed Websites

on February 21, 2011 · No Comments · in eCommerce, Higher Ed

You can’t fit ten pounds of sh-tuff in a five-pound bag. That’s the (cliché) analogy I included in one of my slides for a content workshop I am doing this morning. I’ve been thinking a lot about web content lately. A few weeks ago at work, we had the CEO of our web development firm, [...]

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Just for Fun: Which Female Tech Influencer are You?

on January 22, 2011 · No Comments · in Social Media

I love quizzes, from the seventeen magazine personality tests to the silly MySpace profile quizzes. Here’s a very cool infographic/quiz I discovered from @PRSarahEvans. I subscribe to her newsletter, #Commentz which includes some of the best PR-related articles on the web that day. Her Friday email newsletter linked to a WPROMOTE blog blost, “Which female [...]

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Buy the Car, Don’t Just Test Drive It: How to Almost Guarantee You’ll Lose Business on Facebook

on January 21, 2011 · No Comments · in Social Media

It irks me when businesses and organizations jump into social media without a strategy–or a commitment. While I admire that these folks recognize the potential value in these mediums and created accounts, I am shocked by how many pages I encounter that fell to the wayside. Last night, I was hit with a perfect case [...]

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I have Sephora wrapped around my… iPhone? — Beauty retailer makes ‘good call’ on mobile app promotion

on January 12, 2011 · No Comments · in eCommerce, Social Media

I never thought I would be a regular at Sephora. OK. Let me rephrase that. I never really thought I would be the type to spend upwards of $30 on one item inside my make-up bag. Since I started wearing makeup, it was all drugstore brands. I have my favorites, but no super duper brand [...]

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Selling your school: What eCommerce taught me about higher education websites

on October 22, 2010 · No Comments · in eCommerce, Higher Ed

Before joining the marketing and communications team at a Central, Pennsylvania college last month, I spent just over three years at leading eCommerce developer, Solid Cactus.  My tenure at that company taught me a great deal about best practices in online store design and development, as well as creating, executing and analyzing Internet marketing efforts. [...]

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What fables and fairy tales can teach us about eCommerce

on September 9, 2010 · No Comments · in eCommerce

This is one of my favorite posts I wrote while at Solid Cactus. I am sharing it here: I was on a conference call where a colleague uttered ‘silly goose.’ My imagination wandered from that marketing call to this blog post: Once upon a time, in a land far, far away… …stories were told and [...]

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New to the Neighborhood: Guest post on Inkling Media’s blog

on September 8, 2010 · 1 Comment · in Creative Writing, Social Media

About a month ago, when I started the relocation process from Northeast PA to Central PA, I turned to Twitter to find people, places and things – you know, all the nouns of a new area. In the process I met Ken Mueller, a social media marketing guru from Lancaster – he runs Inkling Media [...]

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Inbound Marketing certified!

on September 7, 2010 · No Comments · in News & Events, Social Media

I recently received the Inbound Marketing Certification, joining many of my friends and colleagues who have already taken this exam. I’m very excited to join the ranks of my fellow Internet marketing and social media gurus and will proudly wear this badge. The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and [...]

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  • Hello! I’m Donna…

    Here, my goal is to help fellow marketers and creative writers as I share news, trends and tidbits about those things that keep my heart a flutter: social media, blogging, eCommerce, interactive marketing, creative writing and publishing. Thanks for reading and interacting!

    Views expressed here are personal and are in no way affiliated with past and present employers or other organizations with which I am affiliated.

    Join me at the HighEdWeb 2011 Conference in Austin, Texas, October 23-26


  • Recent posts

    • On way to HighEdWeb in Austin, Texas next week: Presenting on multimedia and social storytelling
    • I’m back. I hope.
    • Charted Territory, One Entrance and Other Mistakes in Higher Ed Websites
    • Just for Fun: Which Female Tech Influencer are You?
    • Buy the Car, Don’t Just Test Drive It: How to Almost Guarantee You’ll Lose Business on Facebook
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