The value of an idea lies in the using of it. -Edison.
I’m Donna. I’ve always got the light on.
Imaginative writer and all-around social media gal merging traditional print media with today’s fast-paced world that depends on new technology to promote creativity.
I bring a unique blend of media, technology, and public relations experience to the table. When this vast knowledge is brought together, it’s easy to see how I’ve come to look uniquely at things, and can see how many different formats and strategies can play nicely together.
My mission is simple, really: to inspire through innovation and imagination, from the classroom to the boardroom. Aside from working full-time in the eCommerce industry and higher education, I have a passion for sharing knowledge with my community and beyond. This website offers a glimpse into some of my side work, from a decade-plus freelance writing career, primarily in the features and arts & entertainment scene to a series of workshops I’ve done to help writers and other professionals with social media efforts.
View my CV here… Otherwise, here are some fun facts:
Creative work in progress…
DOOR TO DOOR: A MEMOIR, a 80,000-word coming-of-age story. An earlier draft of Papergirl was the thesis for my MA and MFA.
Professional experience… my day jobs, past & present
I work in the Office of Marketing Communications at Elizabethtown College as the integrated marketing manager. I love that I get to bring all of my past experiences together in this position – and love even more that I get to work on a beautiful college campus. Until August 2010, I worked in marketing at Solid Cactus, an Inc. 500 company (and also ranked one of the Best Places to Work in PA), and help oversee Solid Cactus’ print publication, the eBiz Insider, the weekly e-mail newsletter, the eBiz eXtra, the company blogs/forums and serve as a frequent presenter at company and community events, like Solid Cactus’ eCommerce boot camps. Prior to that, I worked in the continuing education field as an admissions representative at a career school and prior to that, worked in various aspects of radio, including promotions and on-air. I also dabbled in television production as a floor manager and studio camera operator for various locally-produced shows. I had a stint as a promotions rep for a beverage wholesaler as well.
Past publishing credits…
Until I relocated to Central Pa., I was a contributing writer for Wilkes-Barre’s highly popular alternative weekly, The Weekender, landing dozens of covers stories. I also wrote for the bi-monthly eCommerce magazine, The eBiz Insider; the regional quarterly arts, education & culture magazine, The Independent and regularly contribute play-on-word type puzzles to Games Magazine. I also spent several years as a correspondent for the Wilkes-Barre daily, The Times Leader. I also contributed to the Career College Association’s The Link and have a greeting card published by Oatmeal Studios. PDF clips can be provided upon request. For a full list of publications, please go here.
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Hello! I’m Donna…

Here, my goal is to help fellow marketers and creative writers as I share news, trends and tidbits about those things that keep my heart a flutter: social media, blogging, eCommerce, interactive marketing, creative writing and publishing. Thanks for reading and interacting!
Views expressed here are personal and are in no way affiliated with past and present employers or other organizations with which I am affiliated.
Recent posts
- “I’m Brushing My Teeth” and Other Social Media Myths – A presentation at Elizabethtown College
- On way to HighEdWeb in Austin, Texas next week: Presenting on multimedia and social storytelling
- I’m back. I hope.
- Charted Territory, One Entrance and Other Mistakes in Higher Ed Websites
- Just for Fun: Which Female Tech Influencer are You?
Recently, on Twitter...
- RT @johntlawlor: Work efficiency: Should You Send That Email? Here's A Flowchart For Deciding http://t.co/1UAqNPRP (FastCoDesign) about 45 minutes ago from TweetDeck ReplyRetweetFavorite
- haha!! RT @ThaSportsChick: Sorry for everyone who has to give up stuff for lent! #notreally about 4 hours ago from TweetDeck ReplyRetweetFavorite
- RT @kylejames: RT @eduguru: [DATA] The 2012 State of the Mobile Web in #highered Survey Report | http://t.co/n0bAQI7y http://t.co/uf1Jwt3a about 4 hours ago from TweetDeck ReplyRetweetFavorite
- I'm at Alpha Hall (Elizabethtown College, Alpha Dr, Elizabethtown) http://t.co/aaWKFDX3 about 5 hours ago from foursquare ReplyRetweetFavorite
- I'm at Beanie's Bar & Grill (78-80 W Main St, at PA-772, Mount Joy) http://t.co/TpCn2yK6 about 19 hours ago from foursquare ReplyRetweetFavorite
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