Lancaster, Pa. | @donnatalarico

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Charted Territory, One Entrance and Other Mistakes in Higher Ed Websites

You can’t fit ten pounds of sh-tuff in a five-pound bag. That’s the (cliché) analogy I included in one of my slides for a content workshop I am doing this morning. I’ve been thinking a lot about web content lately. A few weeks ago at work, we had the CEO of our web development firm, […]

Continue reading . . . Charted Territory, One Entrance and Other Mistakes in Higher Ed Websites

I have Sephora wrapped around my… iPhone? — Beauty retailer makes ‘good call’ on mobile app promotion

I never thought I would be a regular at Sephora. OK. Let me rephrase that. I never really thought I would be the type to spend upwards of $30 on one item inside my make-up bag. Since I started wearing makeup, it was all drugstore brands. I have my favorites, but no super duper brand […]

Continue reading . . . I have Sephora wrapped around my… iPhone? — Beauty retailer makes ‘good call’ on mobile app promotion

Selling your school: What eCommerce taught me about higher education websites

Before joining the marketing and communications team at a Central, Pennsylvania college last month, I spent just over three years at leading eCommerce developer, Solid Cactus.  My tenure at that company taught me a great deal about best practices in online store design and development, as well as creating, executing and analyzing Internet marketing efforts. […]

Continue reading . . . Selling your school: What eCommerce taught me about higher education websites

What fables and fairy tales can teach us about eCommerce

This is one of my favorite posts I wrote while at Solid Cactus. I am sharing it here: I was on a conference call where a colleague uttered ‘silly goose.’ My imagination wandered from that marketing call to this blog post: Once upon a time, in a land far, far away… …stories were told and […]

Continue reading . . . What fables and fairy tales can teach us about eCommerce

Press: Interviewed about Internet marketing for Keystone Edge

A few weeks ago at work I received a call from freelance writer Sara Hodon. She was working on a piece on technology companies for Keystone Edge, an online publication dedicated to the new economy of Pennsylvania. Sara’s piece was about Internet marketing. Her article is very comprehensive and includes quotes from me, as well […]

Continue reading . . . Press: Interviewed about Internet marketing for Keystone Edge

Recent eBiz Insider Stories – eCommerce Coupon Use, Identity Theft & more

As I continue to catch up posting my most recent published stories on my blog, I’m posting today about the eBiz Insider stories I’ve written the past few months. eBiz Insider is a bi-monthly eCommerce magazine published by Solid Cactus. Around since 2007, the magazine just went digital this year. It’s still laid out in […]

Continue reading . . . Recent eBiz Insider Stories – eCommerce Coupon Use, Identity Theft & more

Cyber Monday and Social Media

Just realized I never posted this bit of news coverage Solid Cactus, my company, received on Cyber Monday. Co-founder Scott Sanfilippo and I were interviewed. This doesn’t so much pertain to my writing, but I like to share that here since I do a lot of social media for writers stuff, too. Enjoy!

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eBiz Insider- Fall 2009 – Cover story & three articles

The Fall issue of eBiz Insider was just sent out last week. Now that I am in the corporate marketing department at Solid Cactus, which publishes this bi-monthly eCommerce magazine, my role as a writer for eBiz has changed to being a copy-editor and being more involved to now, being the managing editor. This issue […]

Continue reading . . . eBiz Insider- Fall 2009 – Cover story & three articles

eBiz Insider – Holiday Issue & First Issue I Helped Produce

The new issue of the eBiz Insider hit the mail this week, and it features my story “5 Must-Have Features to Woo Holiday Shoppers: Forget Sleigh Bells – Get Those Cash Registers Ringing.” But, this issue also has special meaning to me since I am now part of the Solid Cactus corporate marketing team. As […]

Continue reading . . . eBiz Insider – Holiday Issue & First Issue I Helped Produce

Spring 2009 eBiz Insider- Increasing Average Order Size

For the March/April eBiz Insider magazine, I contributed an article about how e-commerce business owners can increase average order size.  You can read it here.

Continue reading . . . Spring 2009 eBiz Insider- Increasing Average Order Size