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You can’t fit ten pounds of sh-tuff in a five-pound bag. That’s the (cliché) analogy I included in one of my slides for a content workshop I am doing this morning. I’ve been thinking a lot about web content lately. A few weeks ago at work, we had the CEO of our web development firm, [...]
I never thought I would be a regular at Sephora. OK. Let me rephrase that. I never really thought I would be the type to spend upwards of $30 on one item inside my make-up bag. Since I started wearing makeup, it was all drugstore brands. I have my favorites, but no super duper brand [...]
Before joining the marketing and communications team at a Central, Pennsylvania college last month, I spent just over three years at leading eCommerce developer, Solid Cactus. My tenure at that company taught me a great deal about best practices in online store design and development, as well as creating, executing and analyzing Internet marketing efforts. [...]
This is one of my favorite posts I wrote while at Solid Cactus. I am sharing it here: I was on a conference call where a colleague uttered ‘silly goose.’ My imagination wandered from that marketing call to this blog post: Once upon a time, in a land far, far away… …stories were told and [...]
A few weeks ago at work I received a call from freelance writer Sara Hodon. She was working on a piece on technology companies for Keystone Edge, an online publication dedicated to the new economy of Pennsylvania. Sara’s piece was about Internet marketing. Her article is very comprehensive and includes quotes from me, as well [...]
As I continue to catch up posting my most recent published stories on my blog, I’m posting today about the eBiz Insider stories I’ve written the past few months. eBiz Insider is a bi-monthly eCommerce magazine published by Solid Cactus. Around since 2007, the magazine just went digital this year. It’s still laid out in [...]
Just realized I never posted this bit of news coverage Solid Cactus, my company, received on Cyber Monday. Co-founder Scott Sanfilippo and I were interviewed. This doesn’t so much pertain to my writing, but I like to share that here since I do a lot of social media for writers stuff, too. Enjoy! [youtube=http://www.youtube.com/watch?v=QZ9ovPOLjVQ]
The Fall issue of eBiz Insider was just sent out last week. Now that I am in the corporate marketing department at Solid Cactus, which publishes this bi-monthly eCommerce magazine, my role as a writer for eBiz has changed to being a copy-editor and being more involved to now, being the managing editor. This issue [...]
The new issue of the eBiz Insider hit the mail this week, and it features my story “5 Must-Have Features to Woo Holiday Shoppers: Forget Sleigh Bells – Get Those Cash Registers Ringing.” But, this issue also has special meaning to me since I am now part of the Solid Cactus corporate marketing team. As [...]
For the March/April eBiz Insider magazine, I contributed an article about how e-commerce business owners can increase average order size. You can read it here.
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Hello! I’m Donna…
Here, my goal is to help fellow marketers and creative writers as I share news, trends and tidbits about those things that keep my heart a flutter: social media, blogging, eCommerce, interactive marketing, creative writing and publishing. Thanks for reading and interacting!
Views expressed here are personal and are in no way affiliated with past and present employers or other organizations with which I am affiliated.
Recent posts
- “I’m Brushing My Teeth” and Other Social Media Myths – A presentation at Elizabethtown College
- On way to HighEdWeb in Austin, Texas next week: Presenting on multimedia and social storytelling
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- Charted Territory, One Entrance and Other Mistakes in Higher Ed Websites
- Just for Fun: Which Female Tech Influencer are You?
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