Currently viewing the category: "Higher Ed"

“I’m Brushing My Teeth” and Other Social Media Myths – A presentation at Elizabethtown College

on February 1, 2012 · No Comments · in Higher Ed, News & Events, Social Media

I’m am super excited to announce that I will be hosting two social media presentations at Elizabethtown College, where I work as the integrated marketing manager. These events, while hosted on campus, are open to the general public — and are free. Both sessions are the same; there is just a day and evening one [...]

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On way to HighEdWeb in Austin, Texas next week: Presenting on multimedia and social storytelling

on October 18, 2011 · No Comments · in Higher Ed

I’ve been bad. I haven’t updated this blog as I said I would a few weeks–er, I mean months–ago, back when I said I’d be back. Truth be told, so many exciting things have been happening lately that blogging had to take a back seat. Heck, it wasn’t even in the back seat; it was [...]

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Charted Territory, One Entrance and Other Mistakes in Higher Ed Websites

on February 21, 2011 · No Comments · in eCommerce, Higher Ed

You can’t fit ten pounds of sh-tuff in a five-pound bag. That’s the (cliché) analogy I included in one of my slides for a content workshop I am doing this morning. I’ve been thinking a lot about web content lately. A few weeks ago at work, we had the CEO of our web development firm, [...]

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Selling your school: What eCommerce taught me about higher education websites

on October 22, 2010 · No Comments · in eCommerce, Higher Ed

Before joining the marketing and communications team at a Central, Pennsylvania college last month, I spent just over three years at leading eCommerce developer, Solid Cactus.  My tenure at that company taught me a great deal about best practices in online store design and development, as well as creating, executing and analyzing Internet marketing efforts. [...]

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Wilkes Magazine: Going Social

on June 15, 2010 · No Comments · in Higher Ed, Publications, Social Media

I am super excited to share this publishing credit! I contributed an article to the Summer 2010 Wilkes magazine on the various ways social media is being used across the Wilkes University campus. From PR students using these newer mediums for their real-world clients to nature podcasts, students, professors and staff are going social. Read [...]

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Social Media Workshop slated for Wilkes University Recent Alumni Program

on January 8, 2010 · 3 Comments · in Higher Ed, News & Events, Social Media

I love my alma mater, Wilkes University. So much so, that I am now part of the communications studies faculty as an adjunct professor. My first class, Social Media & PR,  starts in a few weeks. I’ve also become active with our alumni association as a member of the communications committee. The Wilkes alumni office [...]

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August Publications

on August 21, 2007 · No Comments · in Higher Ed

Hi Folks: I have been busy with the MA in creative writing at Wilkes– you can read all about the fun and games at my personal blog at http://www.randomthoughtsfromdonna.blogspot.com/. Needless to say, I took a little hiatus from the Weekender articles. I had a few articles in the Weekender the past month or so: 8/9- [...]

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