You can tell a lot about a book’s author by its dedication page. Sometimes authoring a book is collective effort of experts, such as in Helix Education’s The Enrollment Growth Playbook: How to Launch, Market & Grow Successful Online & On-Campus Programs. The dedication in this orange, bound guide reads: To those who believe […]Continue reading . . . Helix Education’s The Enrollment Growth Playbook Offers Sage Advice for Higher Education Professionals in Admissions, Marketing, and Advising – A Review
When I first attended Wilkes, it had a catchy radio jingle. It went like this – sing it with me, if you know it – “A-a-a-h-h-h, Wilkes! Uni-vers-ity. Take charge of your fu-ture. Ahhhh, WILKES!” (Tried to Google it; no luck.) Take charge of my future, I did. Little did I know when I began […]Continue reading . . . Past, Present, Future: Ah, Wilkes!
I was so excited to get a message from Jackie Vetrano, half of the higher ed social podcast team, inviting me to be a guest on their show. Jackie mentioned that, aside from my work at Elizabethtown College, she was struck by what I do with Hippocampus Magazine, and, now, the creative nonfiction conference, HippoCamp. […]Continue reading . . . I Was on a Podcast: Talking to higher ed social About Work-life Balance or Lack Thereof
I’ve been bad. I haven’t updated this blog as I said I would a few weeks–er, I mean months–ago, back when I said I’d be back. Truth be told, so many exciting things have been happening lately that blogging had to take a back seat. Heck, it wasn’t even in the back seat; it was […]Continue reading . . . On way to HighEdWeb in Austin, Texas next week: Presenting on multimedia and social storytelling
You can’t fit ten pounds of sh-tuff in a five-pound bag. That’s the (cliché) analogy I included in one of my slides for a content workshop I am doing this morning. I’ve been thinking a lot about web content lately. A few weeks ago at work, we had the CEO of our web development firm, […]Continue reading . . . Charted Territory, One Entrance and Other Mistakes in Higher Ed Websites