I attended my first eduWeb conference last week. There, I presented in the marketing track a presentation called “No Such Thing as TMI: How to Create a Culture of (Content) Sharing”. I was stoked to return to Boston, meet new higher ed web friends, reconnect with other higher ed pals, and also visit [...]
Thanks to Google Alerts, I was delighted to find the one of Elizabethtown College’s Pinterest boards made it into the post “20 Best College Pin Board Ideas for Pinterest” over at SaveDelete.com. This is a blog I hadn’t seen before, so I also was happy to find new reading material.
This post highlighted [...]
I’m am super excited to announce that I will be hosting two social media presentations at Elizabethtown College, where I work as the integrated marketing manager. These events, while hosted on campus, are open to the general public — and are free. Both sessions are the same; there is just a day and evening one [...]
I’ve been bad. I haven’t updated this blog as I said I would a few weeks–er, I mean months–ago, back when I said I’d be back. Truth be told, so many exciting things have been happening lately that blogging had to take a back seat. Heck, it wasn’t even in the back seat; it was [...]
Charted Territory, One Entrance and Other Mistakes in Higher Ed Websites
You can’t fit ten pounds of sh-tuff in a five-pound bag. That’s the (cliché) analogy I included in one of my slides for a content workshop I am doing this morning. I’ve been thinking a lot about web content lately.
A few weeks ago at work, we had the CEO of our web [...]
Selling your school: What eCommerce taught me about higher education websites
Before joining the marketing and communications team at a Central, Pennsylvania college last month, I spent just over three years at leading eCommerce developer, Solid Cactus. My tenure at that company taught me a great deal about best practices in online store design and development, as well as creating, executing and analyzing Internet [...]
Wilkes Magazine: Going Social
I am super excited to share this publishing credit! I contributed an article to the Summer 2010 Wilkes magazine on the various ways social media is being used across the Wilkes University campus. From PR students using these newer mediums for their real-world clients to nature podcasts, students, professors and staff are going [...]
Social Media Workshop slated for Wilkes University Recent Alumni Program
I love my alma mater, Wilkes University. So much so, that I am now part of the communications studies faculty as an adjunct professor. My first class, Social Media & PR, starts in a few weeks. I’ve also become active with our alumni association as a member of the communications committee. The Wilkes [...]
August Publications
Hi Folks:
I have been busy with the MA in creative writing at Wilkes– you can read all about the fun and games at my personal blog at http://www.randomthoughtsfromdonna.blogspot.com/. Needless to say, I took a little hiatus from the Weekender articles.
I had a few articles in the Weekender the past month or so:
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Hello! I’m Donna…



