Lancaster, Pa. | @donnatalarico

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When your headline takes a poo: The case of an unfortunate URL truncation

I didn’t think an article about grammar would make me laugh so hard. But after opening a link my writer friend Lori posted to Facebook, a 2012 Harvard Business Review article by Kyle Wiens, I let out a huge giggle.   Why I Won’t Hire People Who Use Poo     Use poo for what? […]

Continue reading . . . When your headline takes a poo: The case of an unfortunate URL truncation

Request Denied: The True Story of How I Got My Start in Higher Ed Social Media

[This rather long blog post originally appeared at my work-life balance project All the Stuff Done, but I thought this was a better home for it, so I moved it here and recapped it there. Thanks for letting me talk that through.] I found ‘my space’ in higher ed social media in 2006; ‘My ideas’ […]

Continue reading . . . Request Denied: The True Story of How I Got My Start in Higher Ed Social Media

VIDEO: Web Conference at Penn State – People are (s)Talking Presenation

I had the pleasure of speaking at the 2013 Web Conference at Penn State in early June. My presentation, “People are (s)Talking: How to Get Users to Participate and Not Just Spectate” was part of the marketing track. To put icing on the cake, my session was the one in its time slot selected to […]

Continue reading . . . VIDEO: Web Conference at Penn State – People are (s)Talking Presenation

eduWeb 2012 Presentation: No Such Thing as TMI: How to Create a Culture of Content Sharing on Campus

I attended my first eduWeb conference last week. There, I presented in the marketing track a presentation called “No Such Thing as TMI: How to Create a Culture of (Content) Sharing”. I was stoked to return to Boston, meet new higher ed web friends, reconnect with other higher ed pals, and also visit with two […]

Continue reading . . . eduWeb 2012 Presentation: No Such Thing as TMI: How to Create a Culture of Content Sharing on Campus

How Could I Be “Board” with All These Pins? A Look at Higher Ed on Pinterest.

Thanks to Google Alerts, I was delighted to find the one of Elizabethtown College’s Pinterest boards made it into the post “20 Best College Pin Board Ideas for Pinterest” over at SaveDelete.com. This is a blog I hadn’t seen before, so I also was happy to find new reading material. This post highlighted our board, […]

Continue reading . . . How Could I Be “Board” with All These Pins? A Look at Higher Ed on Pinterest.

Make your own infographics using a new tool, Visual.ly – Here’s how I tweet

I’ve been lax about blogging. I know. But a fun new tool I found (via Twitter of course) inspired me to blog today. Visual.ly allows you to create and customize a variety of different infographics, pulling in data from websites like Twitter and Facebook. Infographics are an incredible way to present information in a fun […]

Continue reading . . . Make your own infographics using a new tool, Visual.ly – Here’s how I tweet

“I’m Brushing My Teeth” and Other Social Media Myths – A presentation at Elizabethtown College

I’m am super excited to announce that I will be hosting two social media presentations at Elizabethtown College, where I work as the integrated marketing manager. These events, while hosted on campus, are open to the general public — and are free. Both sessions are the same; there is just a day and evening one […]

Continue reading . . . “I’m Brushing My Teeth” and Other Social Media Myths – A presentation at Elizabethtown College

Just for Fun: Which Female Tech Influencer are You?

I love quizzes, from the seventeen magazine personality tests to the silly MySpace profile quizzes. Here’s a very cool infographic/quiz I discovered from @PRSarahEvans. I subscribe to her newsletter, #Commentz which includes some of the best PR-related articles on the web that day. Her Friday email newsletter linked to a WPROMOTE blog blost, “Which female […]

Continue reading . . . Just for Fun: Which Female Tech Influencer are You?

Buy the Car, Don’t Just Test Drive It: How to Almost Guarantee You’ll Lose Business on Facebook

It irks me when businesses and organizations jump into social media without a strategy–or a commitment. While I admire that these folks recognize the potential value in these mediums and created accounts, I am shocked by how many pages I encounter that fell to the wayside. Last night, I was hit with a perfect case […]

Continue reading . . . Buy the Car, Don’t Just Test Drive It: How to Almost Guarantee You’ll Lose Business on Facebook

I have Sephora wrapped around my… iPhone? — Beauty retailer makes ‘good call’ on mobile app promotion

I never thought I would be a regular at Sephora. OK. Let me rephrase that. I never really thought I would be the type to spend upwards of $30 on one item inside my make-up bag. Since I started wearing makeup, it was all drugstore brands. I have my favorites, but no super duper brand […]

Continue reading . . . I have Sephora wrapped around my… iPhone? — Beauty retailer makes ‘good call’ on mobile app promotion