In addition to regularly speaking at events pertaining to social media and eCommerce with my full-time job, I have become active within my alumni network, writers’ groups, non-profits, and more to show how social media can aid in nearly every aspect of one’s professional life. Here is a list of writing workshops and social media presentations I can do, as well as below, a list of forthcoming and past events.
Donna brought 25 of my advanced public relations students into the world of twittering. And they loved it. She built a bridge between traditional writing for PR and social media, without making it sound like a foreign country. She relates very well to my students in a dynamic, conversational training style.
- Dr. Jane Elmes-Crahall, Professor of Communication Studies
Wilkes University, Wilkes-Barre, Pa.
Available presentations:
- Writing for the Web
- Social Media for Writers
- Social Media in Higher Education
- Social Media and Public Relations
- Freelance Writing While in College
- Twitter Demo
- Blogging Demo
- Becoming an Expert in Your Field
- Contact me for details.
Forthcoming and Past Social Media Presentations and Writing Workshops:
Gave presentation in the Content Track at the 2011 High Ed Web conference in Austin, Texas. The Link did a recap of my presentation here.
- Small businesses and eCommerce, October 2010
Spoke to members of the S. Dale High Center for Family Business at Elizabethtown College along with my friend Pam Macharola from BlairCandy.com.
- Social Media and Small Business, June 2010
Spoke to a dozen-plus small business owners in a workshop hosted by the Wilkes University Small Business Development Center.
- Social Media in Networking, February 2010
Will be guest speaker at Wilkes University Recent Alumni workshop series. Will discuss how young professionals can utilize social media in their careers and personal lives for advancement, networking, job hunting, and more.
- Using Social Media to Get Published and Make Connections – December 2009
Will be guest speaker at weekly writer’s group, sponsored by Lehigh Valley’s editorial company, Where Books Begin. Will be discussing how aspiring authors can utilize social media to help aid in the publishing process. Will show attendees how to use Twitter to follow editors and agents, talk about etiquette in using these mediums tactfully to help, how to meet other writers, get advice, and promote self.
- Social Media & Public Relations – October, 2009
Two-hour long workshop for Zebra Communications, the student-run public relations agency at Wilkes University. High-level overview of social media as it pertains to public relations, signed up all students for Twitter accounts and did live demo of the microblogging platform, showed difference of traditional press release versus one written for the web, introduced ways to track social media campaigns, and more.
- Social Media for the Anti-Social Writer – June, 2009
Hour-long session as part of the creative writing residency at Wilkes University. Co-presented with social media consultant and expert Kevin Heisler for a workshop that covered Twitter and Facebook and how professionals in the writing field can use social networking to make connections and promote works. Session was geared both toward students in the program and faculty, all working writers.
- Freelance Writing Opportunities – Spring 2008
One-hour panel session at the annual Tom Bigler High School Journalism Conference held at Wilkes University. Spoke with David Hage of The Independent about freelance writing opportunities in journalism.
- Freelance Writing While in College – Spring 2007
Was guest speaker Andrea Frantz’s Magazines & eZines class. Discussed freelance writing options available for college students, while still in college. Discussed how to make your break and provided tips on how to build portfolio while in college so upon graduation, students already have publishing credits.
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Hello! I’m Donna…

Here, my goal is to help fellow marketers and creative writers as I share news, trends and tidbits about those things that keep my heart a flutter: social media, blogging, eCommerce, interactive marketing, creative writing and publishing. Thanks for reading and interacting!
Views expressed here are personal and are in no way affiliated with past and present employers or other organizations with which I am affiliated.
Recent posts
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